5 Custom Alerts You Need in Your Google Analytics Set-Up

Published: 15th May 2019

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There are hundreds of combinations of custom alerts you can set in Google Analytics and choosing ones to set up really depends on your marketing needs.

We’ve selected 5 custom alerts we think most businesses would benefit from having set up. If you’ve never used custom alerts before then be sure to read through our blog on setting them up here. We go through set up, terminology and naming protocol.

Custom Alert #1 – No Traffic

This is a really important one. This alert is going to let you know when your site receives no visits. Troubleshooting this is normally quite easy – it’s most likely to be a connection issue between the site and Google Analytics tracking, for example the tracking code may have been stripped out. Do you use Google Tag Assistant? You should! It’s an easy way to quickly see what tracking is on your site.

You want to configure the alert as follows:

Period: Day (we’d love it if this could be set to hourly!)

Applies to: All Traffic

Alerted when: Sessions are less than 1

custom-alert-google-no-traffic

Custom Alert #2 – Spike in Traffic

Has a post on social gone ‘viral’ or have you had a mention in the press? Everyone wants to know when their site has had more traffic than usual and this alert with notify you of that. Now, depending on your marketing goals you can set this to certain types of traffic (PPC or Organic for example), however, everyone can benefit from seeing that traffic overall has increased. We would set this one to daily, so you can capitalise on this as quickly as possible.

You want to configure the alert as follows:

Period: Day

Applies to: All Traffic

Alerted when: Sessions % increase by more than 20% – 50% (this % is completely up to you, dependent on the consistency of your traffic) compared to the same day in the previous week

google-custom-alert-spike

Custom Alert #3 – Bounce Rate Spike

Bounce rate is the percentage of sessions with a single page view, so, someone who has come into your site and left on the same page they entered on. Bounce rates differ depending on the site and the business type and also the particular page that a user lands on – it may be that the page gives all the information someone needs so they don’t need to look further into your site. So, yes, it varies depending on the site, but usually most will want to know if there has been a significant spike.

You want to configure the alert as follows:

Period: Day

Applies to: All Traffic

Alerted when: Sessions % increase by more than 20% compared to previous day

google-custom-alert-bounce-spike

Custom Alert #4 – Bounce Rate Drop

This may seem like a strange one to some but this alert is going to see if your site receives a drastic drop in bounce rate. We’re talking under 10%.  Yes, the bounce rate differs for each and every website out there, but normally when the bounce rate decreases to under 10%, we can assume there is a problem afoot, most likely a issue with the Google Analytics/Tag Manager tracking code.

You want to configure the alert as follows:

Period: Day (we’d love it if this could be set to hourly!)

Applies to: All Traffic

Alerted when: Bounce Rate is less than 10

google-custom-alerts-bounce-rate-drop

Custom Alert #5 – Spike in Avg Page Load Time

You really want to keep any eye on this one. If your load time spikes, then you are likely to see an increase in bounce rate. Load time could increase for a variety of reasons and it’s best to investigate thoroughly if you see a rise here.

You want to configure the alert as follows:

Period: Day

Applies to: All Traffic

Alerted when: Avg. Page Load Time (sec) is greater than 5

google-custom-alerts-load-time

Like we said, there are so many different combinations of custom alerts you can set-up in Analytics and they all depend on what your business marketing needs are. We’ll be talking through the best alerts to set up for E-Commerce sites next, so stay tuned!

If you need help with your Google Analytics or Google Tag Manager set up, do get in touch. Whether you would like to learn how to configure GA yourself or if you would like us to do it for you, we’ve got you covered.


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