Stripe OLT needed a new website to better communicate their range of interconnected services and how these relate to each other.
Once we’d established a global set of taxonomies covering the broad range of IT services provided by Stripe OLT we could better see how these services relate to one another. After establishing the correct target audiences and creating landing pages for each, these ‘service relationships’ allowed us to provide more relevant internal links to a user regardless of where they enter the funnel. The goal, to guide a user to the service most relevant to them and through clear on page CTAs; prompt that user to contact Stripe OLT, simple!
Comprehensive case studies are also featured throughout the site to build confidence within the company as the user browses. Optional useful downloads within the resource section offer an opportunity to capture (consented) details which can be later used to follow up on the interaction by the Stripe OLT team.